Noosa operators get inspired on Tassie tour

A group of Tourism Noosa members recently enjoyed an inspirational three-day roadshow to Tasmania, learning insights from tourism operators as part of our Tourism Noosa Leadership Program.

The roadshow gave the operators a chance to experience ‘Best in Practice’ tourism offerings and give them learnings to apply to their own tourism businesses.

Operators included: RACV Noosa Resort, Sunshine Coast Craft Beer Tours, Noosa Blue Resort, Culgoa Point Beach Resort, Mary Valley Rattler, The Retreat Beach Houses, Go Ride A Wave, Noosa Oceanrider, The Rise Noosa, The Ginger Factory and Outdoor Adventure Australia.

Tourism Noosa International Marketing Manager Vynka Hutton said Tasmania was chosen for the roadshow as it resonated with Noosa operators with its offerings in sustainability, environment, nature, food and wine, and cultural experiences.

A large part of the roadshow was focused on the storytelling aspect of a business and how this can add value and strength to a customer’s tourism experience and connection to the destination.

The group visited tourism products that demonstrate how storytelling can be incorporated from food, accommodation, culture, heritage, attractions and sense of place.

Pictured above: Participants in the Noosa Leadership Program on the Mt Wellington walking tour with Walk on Kunanyi Tours (left) and on-board the Hobart Ferry.

The Tourism Noosa Leadership program is a one-off program providing businesses a unique opportunity to assess their business with an aim to create new ideas, packages, contracts and ideas for improving business.

The operators will be encouraged and mentored post the roadshow to discuss opportunities in packaging and working together, with the ultimate goal to drive consumer behaviour to increase length of stay and dispersal throughout the Noosa region.

The initiative has been made possible by State funding through the Australian Government's Building Better Regions Funding program and is designed to explore tourism leadership issues specifically for the Noosa region, with the outcome to build capacity and raise leadership standards underpinned by peer and mentor learning processes. The ultimate goal is to create sustainable, competitive tourism businesses armed with the tools and knowledge to make strategic decisions.